Hey, it's Chick Beer!

While many people think of beer as a "dude beverage" a lot of beer companies are trying to change that perception. Companies like Michelob are catering to women with brands like with Michelob Ultra, which is low carb and under 100 calories.
But now there's a new beer in town. Chick Beer has 97 calories and 3.5 carbs ... AND comes wrapped up in some frilly packaging including a pink label featuring a little back dress.
So, bottoms up, ladies!
Just Asking ... Would you/do you drink Chick Beer? Do you think female-targeted beers like this are necessary or stupid? What's your favorite beer? When drinking, do you go for taste or low-cal?