The Easy-Bake Oven has undergone a makeover. Its most shocking change -- it'll no longer require a light bulb.
Actually, the federal government's move to phase out the incandescent light bulb prompted the makeover, since compact fluorescent bulbs don't generate enough heat to bake a cake.
The Easy-Bake's 11th and latest re-design features a heating element, much like mom and dad's real oven, comes in purple, has a curvy design and includes modern graphics.Michelle Paolino, vice president of global brand strategy and marketing at Hasbro says, "We wanted it to look more like a real appliance, not just a plastic toy."
Thursday, September 15, 2011
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