Black Friday deals brought shoppers out in record numbers this year, which created chaos in some areas, but also record spending, according to retail analysts.
A combined 226 million people shopped at brick-and-mortar and online stores during the four-day Black Friday weekend, up 14 million from last year, according to a survey conducted for the National Retail Federation.
The online market research firm BIGresearch reported that consumers spent an estimated $52 billion during the weekend, which kicked off on Thanksgiving Day in some stores.
And shoppers were spending a bit more. Last year, the average shopper spent $365.34 over the weekend, while this year it was up to $398.62. Surprisingly, nearly half of the Black Friday shoppers surveyed by The NDP Group said that they had only bought items for themselves so far.
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